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Update Content Programming Details

Maintain and document programming details for each piece of content to support package development, proposal creation, and advertiser alignment.

Updated over 2 months ago

Capturing complete and accurate programming details is critical to unlocking the full monetization value of your content. This information enables Rembrand to identify and surface strategic scenes that align with campaigns based on key factors such as timing, target audience, genre, etc.

Well-defined programming metadata allows your team to:

  • Match advertiser objectives with the most relevant content and scenes while ensuring brand suitability and avoiding conflicts

  • Build targeted, high-performing packages tailored to specific verticals, moments, and sales strategies

  • Respond quickly to inbound RFPs with proposal ready inventory aligned to audience, context, and campaign goals

Add a New Series

Use this workflow to create a new series and define its core programming attributes.

  1. Within the Rembrand app navigate to Content Admin

  2. Select the Series tab

  3. Click Add Series

    1. Enter the series information, including:

      1. Series title - enter the official name of the program as it should appear in the platform

      2. Series description - provide a brief plot summary that describes the show’s premise, tone, and appeal

      3. IMDB ID - if the program has an IMDB page, paste the full URL or enter the IMDB ID (starts with “tt”) to automatically pull in cover art

      4. Available for sale - toggle on or off to control whether the program can be included in proposals

      5. Average viewership - enter the typical number of viewers per episode or airing

      6. Daypart - enter the primary time of day the content is consumed or scheduled

      7. Demographic breakout - specify the primary age range and gender skew of the audience

      8. Genre - select the category(ies) that best describe the program’s content

      9. Tone - describe the overall mood or style of the series (e.g. comedic, dramatic, etc.)

      10. Brand safety - indicate the level of suitability for advertisers based on content guidelines

      11. Content rating - select the appropriate rating to reflect audience appropriateness

      12. Affinity Tags - add keywords that represent themes, interests, or viewer passions associated with the series

      13. Distribution partners - select the platforms where the series is distributed

        1. Note: Distribution Partners must be created first in the Distribution Partners tab before they can be associated with a series

      14. Commercial restrictions - specify any restricted categories or brands for the content

        1. Note: Categories and brands must be created in the Commercial Controls tab before they can be associated with a series

  4. Click Create and the program will be displayed in the series tab

Edit an Existing Series

Use this workflow to update series-level programming details.

  1. To make edits to existing content, you can update individual programs manually (best for one-off updates) or update multiple programs at once using a bulk CSV upload

    1. To update a single program, locate the program you want to update

      1. Click Edit within the program details box

      2. Update the relevant fields and click Update to save your changes

    2. To update programs in bulk, click Export to CSV

      1. Save the file to your computer

      2. Open the file and update the relevant fields

      3. Save your changes

      4. Return to the Rembrand app and click Import from CSV to upload the updated file

Add a New Season

Use this workflow to further organize content within a series and capture season-specific details. Before adding a new season, you must first create an existing series to associate it with.

  1. In Content Admin, select the Seasons tab

  2. Click Add Season

  3. Select the series you want to associate the season with from the dropdown

  4. Enter the season number

  5. Upload an image if you want to display season level cover art

  6. Click Create, and the season will appear in the Seasons tab

Edit an Existing Season

Use this workflow to update season-level details as programming evolves.

  1. To make edits to existing content, you can update individual programs manually (best for one-off updates) or update multiple programs at once using a bulk CSV upload

    1. To update a single season, locate the season you want to update

      1. Click Edit within the program details box

      2. Update the relevant fields and click Update to save your changes

    2. To update seasons in bulk, click Export to CSV

      1. Save the file to your computer

      2. Open the file and update the relevant fields

      3. Save your changes

      4. Return to the Rembrand app and click Import from CSV to upload the updated file

Associate Ingested Content to a Series or Season

All ingested content initially appears in the Episodes tab and must be assigned to a series and, if applicable, a season. Unassigned video files are labeled “Unknown – S?E1.” To assign an episode to a series or season, you must first create the series card by following the steps outlined above.

  1. Navigate to the Episodes tab

  2. Locate the episode you want to assign and click Edit

  3. Enter in the episode details and click Update to save your changes

  4. Content will now appear under the appropriate Series and Season sections

Add a Distribution Partner

  1. In Content Admin select the Distribution tab

  2. Click Add Distribution

  3. Enter the platform name, upload a logo, and click Create Partner

  4. The Partner’s name will now display under the Distribution Partners section of the Series and Season card

Set Commercial Restrictions

  1. In Content Admin select the Commercial Controls tab

  2. Click Add Category or Add Brand

  3. Enter in a name, description, and click Save

  4. The category or brand will now appear under the Commercial Restrictions section of the Series or Season card

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