Rembrand works directly with brands to place products (or "In-Scene Media") into creator videos. The insertion process uses AI and has a quick turnaround time, allowing creators to post their final videos promptly. To successfully integrate In-Scene Media, creators' video content must meet specific requirements. Please adhere to the following guidelines:
Content Qualifications:
Meets Rembrand's Brand Safety guidelines (no excessive swearing, violence, or vulgar/adult content).
Suitable for posting to YouTube, YouTube Shorts, TikTok or Instagram.
Video Qualifications:
Fixed or stable camera shots (no shaking).
Available space in the shot for product insertion (e.g., a table, shelf, wall, or floor).
Filmed indoors with a consistent set used each week.
Non-blurred background to ensure the product looks natural when placed in the video scene.
The white boxes below show a few examples of suitable placement opportunities within creators' sets.
Supported Video File Formats:
Adobe Premiere Pro: Export your project file directly into Rembrand using the Rembrand plugin.
All video editing platforms: Provide an MP4 or MOV video file of the raw, unedited, complete video scene suitable for placement.
Channel Requirements:
YouTube: Brand must be visible on screen for a minimum of 90 seconds and start within the first 25% of the video. It does not have to be shown in one continuous shot.
YouTube Shorts & TikTok: Brand must be visible on screen for 40% of the total video length. The minimum length for short-form content is 20 seconds, which means at least 8 seconds should be dedicated to brand placement.
Disclosure Requirements:
If required by the brand, the disclosure must appear at the beginning of the placement for 6-8 seconds. The need for a disclosure banner depends on the campaign. While some brands require a disclosure banner, others are satisfied with having the disclosure information included in the video description.
Placement Requirements:
In order to encourage the brand to work with you again, please ensure the brand placement adheres to the following guidelines:
Make sure the brand object is in a location where it will not be covered by the video timeline or any overlays (such as a link to view more videos, etc.) provided by the channel partner.
The brand object should look realistic when placed in the video scene.
👍 Good example: A poster clearly displayed on a wall.
👎 Bad example: A poster on a curtain.
👍 Good example: A can placed on a table.
👎 Bad example: A can placed on a couch.
The brand object brightness should be appropriately matched to the video scene brightness.
👍 Good example: The brightness of the poster matches the scenes and the text on the poster can be clearly read.
👎 Bad example: The poster is not bright enough, making it difficult to read the text or discern the imagery.
There should be adequate lighting in the video scene to ensure clear visibility of the brand object.
👍 Good example: Brightness matches the scene and brand is clearly visible.
👎 Bad example: The lighting is poor in the video scene; even after adjusting the brightness of the poster, it still blends too much into the background and is difficult to see.
Location and size should make sense for the brand object.
👍 Good example: The poster fits appropriately on available wall space.
👎 Bad example: The poster is too small, making it difficult to read the text.
👍 Good example: The can is a realistic size.
👎 Bad example: The can is too big.
Brand object should be mostly visible and not heavily occluded or covered.
👍 Good example: Hand movement occurs below the poster placement.
👌 Acceptable example: Minor movement in front of the poster placement.
Brand object should be aligned parallel to the camera's viewpoint, with appropriate depth and angle perspectives, to ensure proper proportions and readability.
👍 Good example: Poster is flush against the wall.
👎 Bad example: Poster is not aligned parallel to the wall.
The brand object should maintain placement continuity by avoiding cuts back and forth between different angles and cameras within the same scene.
Here is an example of what to avoid to prevent the brand placement from abruptly appearing and disappearing within the same video scene:
The placement looks good when inserted into the video scene using footage from camera 1.
There is a second camera, and footage from camera 2 disrupts the placement causing it to disappear.
Avoid switching to different camera angles that cause the placement to appear and disappear inconsistently.