What connection does Spaceback maintain between social and display units?

Spaceback maintains an automatic metadata sync between the social post and display unit. This means that views, likes, comments, pins, followers, retweets, and other metadata dynamically update within the display unit. While the frequency of metadata updates can vary across social networks and social accounts, Spaceback attempts to update the metadata on a daily basis. This social validation develops stronger brand affinity and invites further engagement from consumers.