You asked—we answered! We’re excited to introduce new L-Layouts in the Spaceback platform. These enhanced brand layouts give advertisers more space for bold, eye-catching brand elements while keeping video content seamlessly integrated within the ad unit.
With these new layouts, you can also leverage squeeze-back functionality, allowing the ad to begin in full-frame video before dynamically resizing to reveal additional branding elements like logos, copy, backgrounds, and QR codes. |
What to Expect
L-Layouts are now available for 16x9 video assets in Launchpad across CTV, OLV, and Pause Ads. Whether you’re transforming social content into premium TV creative or building net-new video ads, these layouts make it easier to create high-impact units that feel authentic to the screen and built for action.
With more flexibility for creative storytelling and stronger visual real estate for branding, advertisers can drive better attention, engagement, and measurable outcomes across every screen. |
These layouts create a stronger on-screen presence by combining premium branding space for logos, messaging, QR codes, and CTAs with engaging video creative that keeps the ad dynamic and performance-driven. The result is a more immersive CTV experience that helps brands stand out without disrupting the viewer experience. |