What exactly does a Spaceback video ad measure, and where do the numbers land? Here's the full picture.
What a video unit reports
Spaceback video creatives — CTV, OLV, L-Bar, Overlay, and Pause — serve via VAST tags and report the standard video events to your ad server:
impressions / start
quartiles (25%, 50%, 75%)
complete — this powers VCR (video completion rate)
click-through
mute/unmute and pause, where the player exposes them
Because these flow to whichever ad server hosts the tag — CM360 or Innovid — your platform reporting and Spaceback Reports describe the same delivery.
Innovid-served campaigns
Creatives pushed to Innovid carry the same event set: impression, quartile, and completion tracking, click-through, and 1×1 event pixels. QR-equipped CTV units report scans back to Spaceback (Reports → QR Codes) regardless of ad server.
Where to see it
Reports → Performance shows VCR, clicks/CTR, conversions, and scans, filterable by brand and creative.
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