Short answer: every click goes to your landing page. Spaceback units look like the social post they came from, but behave like standard ad units.
The interactions
Clicking anywhere on the unit opens the brand's click-through destination — set per creative.
Video controls — video units include mute/unmute and pause; video starts muted per network policy.
QR codes — CTV and OLV units can carry a QR code; scanning opens the QR destination on the viewer's phone. Scans are tracked and the destination is editable any time in Reports → QR Codes.
What changed from Spaceback 1.0
In 2.0, social exit elements are removed by default — tapping the social chrome (handle, counters, platform icon) no longer exits to the social network. Every click goes to your destination, keeping the unit fully brand-safe and measurable.
The social framing itself — platform look, handle, real engagement counters — is still rendered for authenticity. It's just not an exit path anymore.
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