A Feed rotates several creatives inside one ad tag. Traffic the tag once, then swap, add, or schedule creatives whenever you like — no re-trafficking, no new insertion orders, no waiting on ad ops. Feeds can also shift impressions toward whichever creative is performing best.
When to use a feed
You want to refresh creative weekly (or daily) in a long-running placement.
You're testing several creatives in one slot and want Spaceback to lean into the winner.
Your client's ad ops team is slow to re-traffic and you'd rather never ask again.
(If you want text values to vary rather than whole creatives, use DCO versions instead.)
Where to find Feeds
Feeds live inside Creatives — open Creatives in the sidebar and click the Feeds tab. The list shows every feed with its brand, type, size, rotation, number of tags and creatives, and status. Search by name, filter by brand, resolution, or status, and use Columns to choose what shows.
Migrating from Spaceback 1.0? Your legacy feeds are under the Legacy toggle next to Feeds.
Create a feed
Click New feed and set:
Brand — the feed only accepts that brand's creatives
Name — e.g. "Q3 rotation"
Type — Display (HTML5) or VAST (video; choose CTV or OLV)
Rotation — how impressions are shared (see below)
Ad server — where the feed's tag lives; Default for this team uses your team's usual ad server (CM360 or Innovid)
Resolution — the ad size this feed serves (e.g. 300×250 or 1920×1080)
Default destination URL — the landing page used when a creative doesn't set its own
Click Create feed, then add creatives of the matching size and traffic the feed's single tag.
Shortcut from Ad Builder: after you render ads, you can start a feed straight from a finished creative — Spaceback fills in the brand, type, and size for you and puts that ad in the rotation.
Rotation options
Even — every creative gets an equal share of impressions.
Optimize clicks — impressions shift toward the creatives with the best click-through rate (CTR).
Optimize video completions — for video feeds, impressions shift toward the creatives people watch to the end (VCR).
Update or schedule a live feed
Open a feed to add or remove creatives at any time — the live tag picks up the change on its next refresh, and you never touch the tag in your ad server again. Each creative can also be scheduled to activate or deactivate on a date, so a holiday creative can switch on and off by itself. Schedules — like pausing or archiving a creative — apply to every ad tag on the feed at once, so all your placements stay in step.
Manage creatives in a feed
Each creative in a feed has its own controls, and every one applies to all of the feed's ad tags at once:
Pause / Unpause — take a creative out of rotation for a while, then bring it back.
Archive / Restore — retire a creative from the feed. It stops serving on every tag, and you can restore it later.
Schedule — pick a date for the creative to switch on or off by itself.
Tracking per creative
Each ad tag has a Trackers panel with two choices:
Same for every creative — one set of impression and click trackers for the whole tag.
Different per creative — each creative in the feed gets its own impression pixel and click tracker, so your measurement partner can tell creatives apart inside one tag. Creatives without a pixel are flagged no pixel.
Switching back to Same for every creative asks before it overwrites the per-creative values. When you import a tag sheet, each row's trackers land on that creative.
One feed, several ad tags
A feed can carry more than one ad tag — for example one per placement or per DSP — and they all rotate the same set of creatives. Click Add ad tag to create another. For each tag you can rename its label (to match your media plan), hide it from the list, or archive it once the placement ends.
On display feeds, choose your DSP's click macro once and it's applied to every tag on the feed, so all placements count clicks the same way.
Feed settings
Switch to even rotation — turn off optimization and split impressions evenly again.
Deactivate / Reactivate — pause the whole feed in one step; every tag stops serving until you reactivate it.
Resolution — locked while creatives are attached. Remove them first if you need to change the size.
See how each creative performs
The Performance section on a feed shows lifetime delivery per creative, per ad tag — including click-through rate (CTR) and, for video feeds, video completion rate (VCR). It's the quickest way to see which creative the optimization is leaning toward, and why.
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