With Rembrand Multi-Touch, clients are able to deliver their full branded message (via a short video ad) to consumers who have been exposed to native in-content virtual product placement. Retargeting reinforces the brand’s message, increases the frequency of brand exposure, and allows for additional measurement capabilities including brand lift studies.
High level overview on Rembrand Retargeting including FAQ
The below instructions only apply to the optional Conversion Tracking component if the brand is unwilling or unable to provide Rembrand with user access to Google Tag Manager.
Easy method to set up Conversion Tracking via Google Tag Manager
In order to configure Conversion Tracking on your own, complete the steps outlined below:
1. Provide Tag Details to Rembrand
Fill out this form which will send the following details to Rembrand:
Contact name/email address
Company/brand site domain name
List of desired conversion names, actions, and values
After Rembrand receives this form, we will process the info provided and send you the relevant codes to install manually via the steps below.
2. Install Rembrand Code
Choose which option below makes sense for your development team, based on whether they leverage Google Tag Manager (GTM).
Google Tag Manager, Step A: Install Rembrand Code
Please ensure you have submitted the form in Step 1 and received Conversion IDs back from Rembrand before completing these steps.
Log into Google Tag Manager and navigate to Tags in the left toolbar
Click New to add a new tag
Type in your desired tag name, then click on the Pencil icon
Click on Google Ads Remarketing
Enter the Conversion ID provided by Rembrand
Scroll down to find the Trigger setup and choose All Pages
Once completed, make sure to click Save in the top right
After completing the steps above, you should be able to confirm that the tag on your website by using Tag Assistant Legacy (by Google), shown in the example below.
Google Tag Manager, Step B: Set Up Conversion Tracking
Please ensure you have submitted the form in Step 1 and received Conversion IDs back from Rembrand before completing these steps.
Log into Google Tag Manager, navigate to Tags in the left toolbar, click New to add a new tag
Under Tag Configuration, click on Google Ads Conversion Tracking
Enter the Conversion ID and Conversion Label provided by Rembrand
Under Triggering, click on All Pages and hit Save in the top right
We also suggest installing a conversion linker tag to your GTM account. If you do not already have this installed, follow the instructions below:
Log into Google Tag Manager, navigate to Tags in the left toolbar, click New to add a new tag
Under Tag Configuration, click on Conversion Linker
Under Triggering, click on All Pages and hit Save in the top right
Non-GTM Alternate: Install Manually via Development Team
If you don’t have Google Tag Manager installed, we suggest contacting your development team and discussing the possibility to add it to your website. Google Tag Manager is the fastest and cheapest way to manage your brand's conversions, even outside of Rembrand initiatives. It also has direct integrations with website engines such as WordPress, Shopify, Wix, Squarespace, GoDaddy, Drupal, Magento, and more.
If the development team is insistent on not using Google Tag Manager, please have them submit the form in Step 1 to begin the process of installing the code manually (directly on your brand's website).
After receiving the form, Rembrand will reach out to your development team with an original tag code and conversion tracking code, which they will need to install manually. Given this is tracking for a Google AdWords campaign, the only method to track conversions is using JavaScript tags.
Examples of code snippets to be provided by Rembrand:
Sample Rembrand Google Tag Code:
Typically installed between <head> and </head> to ensure it's on all website pages.
<!-- Google tag (gtag.js) -->
<script async src="https://www.googletagmanager.com/gtag/js?id=AW-10985699878">
</script>
<script>
window.dataLayer = window.dataLayer || [];
function gtag(){dataLayer.push(arguments);}
gtag('js', new Date());
gtag('config', 'AW-10985699878');
</script>
Sample Rembrand Conversion Tracking Code Snippet:
Each separate conversion will need to be marked by a unique conversion tracking code.
<!-- Event snippet for Purchase event Brand #1 conversion page -->
<script>
gtag('event', 'conversion', {
'send_to': 'AW-10985699878/pvA2CMr10qsYEKb0sfYo',
'transaction_id': ''
});
</script>