With Rembrand Multi-Touch, clients are able to deliver their full branded message (via a short video ad) to consumers who have been exposed to In-Scene Media. This retargeting tactic reinforces the brand’s message, increases the frequency of brand exposure, and allows for additional measurement capabilities including brand lift studies.
Brands will be asked for the inputs below to participate in a retargeting campaign. Work with your Rembrand contact to submit the items below, or email directly to [email protected].
Required: Video Ad Inputs
Provide Rembrand with a video ad that aligns with the product(s) being virtually placed. This video ad will run as pre-roll on YouTube to the designated retargeted audiences.
The below list is provided by YouTube/Google Ads and details the information Rembrand will need in order to run your video ad. Note that in addition to the existing retargeting, Rembrand is able to further narrow the video ads' target audience to viewers only in the United States if desired.
Video Specifications:
Aspect Ratio: 16:9 or 4:3
We recommend 16:9 as viewers are increasingly consuming YouTube on their CTVs.Video length: At least 12 seconds, we recommend 15-30 seconds
YouTube states that the best-performing video ads are 3 minutes or less.Frame rate: 60fps
File type: .mp4, .mov, .mpeg, .avi, or .asf
Ad Link for CTA:
Hyperlink: Customer-facing landing page where you wish to drive campaign traffic
Ideally designed to maximize the potential of user conversion for your brand's desired action items, or drive traffic to certain brand pages for campaign success
Ad Text Copy:
Call-to-Action: Clickable button text, e.g. "Buy Now"
10 character maxHeadline: Used in the skippable in-stream ad format
15 character maxLong Headline: Used in the in-feed video ad format
90 character maxDescription: Additional detail shown when in-stream
70 character max
Rembrand can write the text copy components if desired.
UI examples of text copy placement below are provided by Google.
OPTIONAL: Conversion Tracking
Rembrand Multi-Touch campaigns include reporting on web traffic to & from the landing page URL. Data provided includes the number of clicks from the video ad to the landing page, and the number of clicks on the landing page which leads to your desired brand site. If your brand also wants to track specific conversions from Rembrand's landing page to your brand site, learn how to set up Conversion Tracking here.