September 2024
We’ve been working to improve Rembrand’s experience for Brands. Here are the highlights:
Brand Reporting
YouTube Shorts: We've added a new channel to brand reporting dashboards for YouTube Shorts. Now, brands can distinguish campaign performance and views between standard long-form YouTube content and the newer & shorter YouTube Shorts.
CSV Exports: Want to export reporting data for your brand's custom reporting needs? We've got you! CSV Exports are available in two areas of the dashboard:
Per Daily Views: This export is total views, per channel, per day. This export includes cost spent per day based on the campaign CPM.
Per Video: This export is outlined by video, including each video's URL, length, and most importantly, your brand's time on screen and the percentage of the audience that is YouTube Premium for that video - meaning they will not see other YouTube ads, but still see your In-Scene Media.
Target Lists
Channel Summary: Not sure who a creator is? Hover over the (i) info icon next to any channel within Target Lists to view a quick recap of that channel.
CreatorDNA: Our CreatorDNA™ tool allows for data-driven audience curation, ensuring all creator channels recommended by Rembrand are audiences that your brand will want to reach. Hover over the (i) info icon in the far right column to view the logic behind why any creator was selected for your campaign.