At Rembrand, we connect Brands with Creators to craft organic videos that feature In-Scene Media placements. While we offer a live dashboard to help brands track the impact of these collaborations, we understand there may be questions about why Rembrand’s content, specifically organic YouTube or TikTok videos, can’t be tagged or tracked in the same way as traditional ad-served media. Here’s a closer look at why this is the case and what it means for your campaigns.

Organic YouTube videos differ from traditional online advertisements in one key way: they’re created and posted directly by the content creators. Unlike display ads, which are served through ad networks with specific tagging capabilities, organic YouTube videos are hosted on YouTube’s platform under the control of the creator. This means they aren’t equipped with the same tracking features that an ad server provides, such as tags that allow brands to measure impressions and interactions directly within the video content.

Platforms like YouTube and TikTok place certain restrictions on how organic content can be modified or tagged. This policy ensures that creators maintain control over their own content, preserving the authenticity that attracts their audiences in the first place. While this approach makes tracking more challenging for brands, it also reinforces the organic nature of social platforms, where content is intended to feel native rather than commercial.

Although Rembrand can’t apply tags to organic videos, we still enable brands to gain visibility and insights into the impact of their campaigns. Rembrand provides brands with a live dashboard where they can monitor a full range of campaign metrics pulled directly from social APIs (e.g. YouTube, TikTok). This dashboard gives you real-time insights including views, engagement, and audience demographics. For added convenience, you can export this data at any time, or even schedule a weekly CSV report to be delivered straight to your inbox with all daily metrics from the campaign to date. This helps you stay updated and measure performance without the need for direct video tagging.
​See all metrics Rembrand tracks here.

The true power of organic content lies in its ability to engage audiences naturally. By working closely with creators, Rembrand facilitates seamless brand integrations within videos that align with both the brand’s goals and the creator’s unique voice. In-Scene Media within organic content often resonates more with viewers and spends a much longer time on screen, leading to extended visibility of your brand. While tagging may not be possible, our team at Rembrand is here to help you build campaigns that leverage the strengths of organic content, creating meaningful impressions that align with your brand’s values.