Given the organic nature of In-Scene Media from Rembrand, traditional targeting parameters aren't available. Below is more detail on how Rembrand delivers effective organic campaigns for our clients based on effective creator selection.
Selecting the Right Creators
To ensure the best creator selection, Rembrand utilizes third-party social data across multiple sources to determine which creators and types of content will be ideal for each campaign.
To optimize for a larger portion of audience traffic within the targeted country and language, Rembrand filters each campaign's recommended target list to creators who are based in the country where the campaign is targeted. This approach ensures that the content resonates with the local audience, enhancing the campaign's impact and effectiveness.
Creator Location: Verifies that the creator is based in the desired country.
Audience Demographics: Confirms that the majority of the creator’s audience is from the desired country.
Understanding YouTube's Data Collection
YouTube's commitment to user privacy means that some data, such as geographical location, is not always available. This privacy focus ensures that users feel secure and are more likely to engage with organic content.
Data Privacy on Geographical Data: Due to user privacy settings, geographical location data is not always tracked or available for those watching YouTube-based content.
Data Privacy on IP-Based Viewership: YouTube does not provide IP-based viewership data for organic content, but the emphasis on privacy encourages higher user engagement and viewership integrity with organic content.
Enhancing Campaigns with Multi-Touch
For clients who wish to add geo-targeting to their campaigns, we offer the Multi-Touch feature. By incorporating Multi-Touch, clients can leverage geo-targeting options available via YouTube, adding a layer of precision to their campaigns.
Conclusion
Running campaigns within organic creator content provides significant benefits, including higher engagement and genuine audience attention. By partnering with specific creators based on the intended campaign audience, Rembrand ensures that each client campaign is effectively targeted and resonates with the audience. For those clients seeking more precise geo-targeting, Rembrand's Multi-Touch reinforces the campaign message only to those who have both seen Rembrand In-Scene Media and are targeted within a certain country.