There are two ways to create a proposal. Both entry points lead to the same workflow.
Option 1: From the Proposals Section
Navigate to the Proposals section
Click +Create New Proposal
Option 2: From a Package
Navigate to the Packages section
Locate the package (collection of scenes) you want to pitch
Click Create Proposal
Build the Proposal
Shows & Packages
Define the scope and structure of your proposal
Proposal title - Provide a clear, client facing title
Pricing model - Specific whether the campaign will be sold on a CPM/impression basis or as a flat-fee sponsorship
Flight dates - Set the campaign start and end date
Shows - Select the shows you want to feature prominently. This will surface cover art and programming details captured in Content Admin
Packages - Select the package (collection of scenes) to include in the proposal
Click Next to continue
Pricing & Budget
Set campaign specific pricing details
Enter a CPM and total budget
Click Next to continue
Campaign Details
Configure advertiser specific campaign settings
Define the campaign objectives
Upload brand specific assets to customize the proposal for the advertiser
Click Next to continue
Customization
Customize the proposal template to strengthen your pitch. Here you can add:
Details on how ICA is integrated into your content
A campaign timeline with key deliverables and dates
Proof points and performance metrics
Calls to action or approval instructions
Click Next to proceed
Review & Submit
Finalize and share your proposal
Review all proposal details for accuracy
Save the proposal as Draft or Submit the proposal for client review
Once saved or submitted, the proposal will now appear in the Proposal section and you have the ability to generate mocks with the virtual placement included.
