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Tracking Tips

Applying Third-Party Tracking Tags within Spaceback.

Spaceback accepts all third-party tracking tags to be wrapped within our creative units to enable extensive tracking, brand safety, and more. You can find the fields for inputting Impression and Click Trackers under the "Impression & Click Tracker" tab on the left.

Impression Tracking


Impression Tracking is where you can input any Impression Tracking tags as Image, Javascript, or iframe HTML tags. You can input as many tags as you'd like. If there is more than one tag to input, put in a line-break between tags (Enter). Our Spaceback specific macro is {{SB_RANDOM}}.


Click Tracking



Click Tracking is where you can input a Click Tracking tag. Our Spaceback specific macro is {{SB_RANDOM}}. If you would like to use the Click Tracker to redirect to an embedded landing page, check the "Use click tracking URL for click-through URL" box to ensure proper redirection.


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