A Brand is the foundation of everything you make in Spaceback: its logos, colors, fonts, copy, and social content feed every ad automatically. Set it up well once and every ad you build starts on-brand.
Create the brand
Go to Brands, paste the brand's landing page URL, and click Build brand. We analyze the page and auto-fill identity, logos, palette, and ad copy — and discover the brand's social handles for you.
Already have the brand in another team? Paste its URL and click Build brand anyway — if the brand already exists in your organization, we add it to your current team instead of creating a duplicate. Use Filter brands at the top of the page to find a brand by name or URL.
Hydrate — keep content flowing
The brand page header shows sync status. Hydrate pulls the latest posts from every connected handle right now; with Automatic updates on (Overview tab), new posts import on their own. You can add sources any time: Add Handle (a social profile we keep synced), Import post (one URL), or Upload media (your own files).
What lives in each tab
Posts — the imported content library, with ranked views (Trending now, Most engaging, Most popular, Going viral, Hidden gems) that surface your best source material.
Intelligence — a weekly briefing recommending which content to run next. See Social Intelligence.
Competitor Ads — track competitors' public Meta ads.
Overview — name, description, automatic-update settings.
Copy — brand slogan, tagline, subline, and CTA plus a suggestion bank. These become the copy defaults in every ad.
Style — the palette (primary / secondary / dark / background) and per-role fonts. Colors marked AUTO track your brand automatically; pin any color to override.
URLs — landing pages; the primary URL drives identity and click-throughs.
Assets — logos, photos, AI backgrounds and videos. Set defaults, upload more, filter by type.
Conversion tag — one tag per brand for conversion tracking. See Tracking Tips.
Fonts
Fonts apply to video creatives (CTV, OLV, L-Bar, Overlay, Pause) — the text we render onto the video: title, tagline, subline, CTA, domain, and account name. Display banners render with the platform's own social styling and don't use brand fonts.
Built-in fonts. Spaceback ships a curated library ready to use on the Style tab and per-ad in Ad Builder, including Inter, Poppins, Montserrat, Roboto, Lato, Open Sans, DM Sans, Work Sans, Raleway, Nunito, Space Grotesk, Oswald, Barlow Condensed, Playfair Display, Lora, Merriweather, Libre Baskerville, Fraunces, Instrument Sans and Serif, and more. When we build a brand from its URL, we match the site's fonts to the closest built-in family automatically.
Custom fonts. Want the brand's exact typeface? Upload it — .woff2, .woff, .ttf, or .otf, one file per weight — and pick it like any other font. Font-collection files (.ttc) aren't accepted because they bundle several fonts together; export the single weight you need from a font manager first, or send it to us in chat and we'll convert it.
Rebrand? Re-analyze
If the brand looks stale after a redesign, Re-analyze re-runs the identity pipeline from the primary URL — refreshing copy, palette, and asset suggestions without touching your imported posts.
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