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Getting Started — Buyer Activation Guide

Welcome to Spaceback 2.0! This guide gives you the full lay of the land — from setting up a brand to measuring results. In a hurry? The 10-minute quickstart gets you to your first ad tag fastest.

1. Build your brand

Everything in Spaceback starts with a Brand. Go to Brands in the left sidebar, paste your brand's landing page URL, and click Build brand. We automatically fill in your brand identity: logos, colors, fonts, ad copy, and social handles.

Brands list

Once built, open the brand to review what we found. You can adjust the palette, fonts, copy defaults, and logos on the Style, Copy, and Assets tabs at any time — every ad you build inherits them. Full guide: Building a Brand.

2. Bring in source content

Your ads are built from your real social content. We import posts automatically from the brand's connected social handles, and you can always add more:

  • Import post — paste a specific post URL (organic or dark/sponsored both work).

  • Upload media — bring your own image or video assets.

  • Browse posts / Browse ads — pull from a connected handle's feed or Meta Ads library.

3. Build your ads in Ad Builder

Open Ad Builder, pick your brand, choose a hero, and move through three steps: Setup → Spread → Pack. The Spread lays your hero across every format family — CTV, OLV, L-Bar, Overlay, Pause, and Display in all IAB sizes — and the Pack renders everything at once.

Spread step

4. Review and pull tags

Rendered ads land in Creatives. Open any creative to preview it, generate a Campaign Manager ad tag (VAST for video, HTML5 for display), or copy a share link for stakeholder review — no login needed on their end.

Creatives library

5. Measure

Reports shows impressions, clicks, CTR, VCR, conversions, and QR scans across your brands and creatives — filterable, exportable, and schedulable as email. See How to Create Reports.

Reports

Need help?

Message us any time via the chat bubble in the bottom-right corner of the app — a human (or our very well-read bot) is on the other side.

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