The Import section is the front door for source content — social posts in, ads out.

Paste a post URL and click Import post. We support Instagram, Facebook, TikTok, X (Twitter), LinkedIn, Pinterest, and YouTube — organic posts and dark/sponsored posts both work. Fresh imports run in the background and take a few minutes; the card on this page shows progress.

Have a profile URL instead of a specific post? Paste it and we'll open the profile so you can browse and pick posts.

Click Upload media instead to bring your own image or video files — useful when the content never lived on social (product shots, brand films, cutdowns).

Imported posts must belong to a brand before Ad Builder can use them. When the banner shows unassigned posts, click Assign brands — we usually detect the right brand automatically from the post's handle.

The grid below shows every imported post across your workspace, with variant counts, sponsored/organic badges, and Filter & sort.

See I got an error when trying to import a post — nine times out of ten it's the URL format.