Ad Builder turns one piece of source content into a whole set of on-brand ads. It has three steps — Setup → Spread → Pack — and most packs take under five minutes to build.
Step 1 — Setup: pick a brand and a hero
Open Ad Builder from the sidebar and pick a brand. The brand unlocks the spread — every ad inherits its logos, palette, fonts, and copy defaults automatically.
Next choose your hero — the content your ads are built around:
Videos — brand videos already in your library
Import — social posts you've imported (organic or dark posts both work)
Motion — AI-animated versions of still images
Clip — clipped segments; Smart clip pulls the strongest segment from a longer video automatically
Step 2 — Spread: your hero in every format
Click Continue and your hero appears across every format family:
CTV — 1920×1080 connected-TV spots with social framing and a QR code
OLV — online video for pre-roll and mid-roll (VAST)
L-Bar — video with an L-shaped branded frame (also called a squeezeback)
Overlay — a branded layer over the video
Pause — pause-ad layouts for streaming
Display — HTML5 banners in all IAB sizes: 970×250, 728×90, 336×280, 320×480, 320×50, 300×250, 300×50, 300×600, 250×250, 160×600, plus custom sizes
Each family shows live variants. Add one with +, or grab the whole family with Add all. Mix families freely — one pack can hold CTV, pause, and display together, all sharing the same brand, hero, and copy.
Customize
The panel on the right adjusts copy, CTA, tagline, caption, and layout (framed post / edge-to-edge / story / banner-only). Basic mode edits every size in the pack at once; Pro unlocks per-size control: copy, logo, background, crop & layout, social skin (platform chrome), and display extras. More: How to Adjust Creative Cropping & Layout.
Step 3 — Pack: review and build
The pack is your build list. Rename creatives, click Edit variant for last-mile tweaks, Remove what you don't need — then hit Build the pack.
Rendering runs in the background; watch progress in Creatives → Render Queue. Finished ads land in your Creatives library, ready to preview, share, and tag.
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