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How to Duplicate or Modify a Creative

Want another version of an ad you already built — a copy tweak, a new size, a different hero? In Spaceback 2.0 you don't duplicate row-by-row; you re-open the creative in Ad Builder and build variations from it.

Modify in Ad Builder

  1. Open Creatives and click the creative.

  2. Click Modify in Ad Builder in the footer of the panel.

Creative detail

Ad Builder opens pre-loaded with that creative's brand, hero, and settings. From there you can:

  • change copy, layout, colors, or logo and rebuild,

  • add more sizes or format families to the pack, or

  • swap the hero while keeping everything else.

Building the pack creates new creatives — the original stays exactly as it was (and its live tags keep serving).

Duplicating across sizes

Need the same ad in more sizes? Modify it in Ad Builder, tick the extra sizes on the Spread step, and build. Every size renders from the same source with the same styling.

Just changing text values?

If it's the same ad with different copy values (cities, offers), don't duplicate at all — use DCO versions instead: one creative, many versions, each with its own tag.

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