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Creative Specs — Live Format Reference

Looking for ad specs — sizes, media windows, character limits, durations? They're a live page inside the app now: click your name in the sidebar → Creative Specs. No more stale PDF spec sheets.

Creative specs

What's on it

The page is generated from the live renderer, so it never drifts from what actually ships:

  • Every format family — Display, CTV, OLV, Vertical, L-Bar, Overlay, Pause

  • Every network skin — Facebook, Instagram, X (Twitter), TikTok, Pinterest, LinkedIn, plus network-agnostic Banners

  • Media windows per size — including exactly how each caption line trims media height

  • Copy guidelines — character counts per field (brand, headline, description, caption, CTA)

  • Visual and Table views, and Export PDF when a client wants the sheet

Two rules worth remembering

  1. Always supply the highest-resolution source you have. Assets are targeted at 2× the media window; the builder flags anything below that as low resolution.

  2. Character counts are guidelines, not hard limits. Copy past the guideline truncates on social-post layouts; on banner units you can shrink the type in Ad Builder to fit more.

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