Spaceback turns your real social content into real advertising. One post becomes a full set of on-brand ads — display banners, online video, CTV spots, pause ads — that run anywhere you buy media.
What is "social display"?
Social display is a display or video ad built from an actual social post — keeping the authentic look people already trust (the platform framing, your handle, real engagement counts) while serving as a standard ad unit through your ad server. You get social's creative performance with programmatic's reach and control.
Why teams use it
Creative that's already proven. Your best posts have engagement data — Spaceback turns the winners into ads instead of guessing at new creative.
Speed. A post becomes a cross-format campaign in minutes, not a design sprint. See it in the 10-minute quickstart.
Authenticity that performs. Ads that look like content get looked at. The social framing is rendered by us — every click still goes to your landing page, not the social network.
One source, every format. CTV, OLV, L-Bar (squeezeback), overlay, pause ads, and HTML5 display in every IAB size — all from the same hero post.
What Spaceback is not
We don't buy media, and we're not a social network tool — we're the creative layer. Your creatives serve through your own ad server (Campaign Manager 360 or Innovid) on media you buy wherever you already buy it. More: Does Spaceback also buy media?
Where to go next