Display Report Definitions
SOCIAL MEDIA URL (formerly POST) - The social media post displayed within the unit
CREATIVE - Creative name
CREATIVE ID - Creative ID number
FEED - Feed name
FEED ID - Feed ID number
CAMPAIGN - Campaign name
CAMPAIGN ID - Campaign ID number
PO Number - PO number
DIMENSIONS - Creative Ad Dimensions in pixel size (ie: 300x250)
CREATIVE TYPE - Content type (image or video) and format (carousel, story, etc.)
DATE - Date in PST timezone
IMPRESSIONS - Total impressions served
TOTAL CLICKS - Sum of all exit clicks
CTR - Clickthrough rate calculated as (Total Clicks ÷ Impressions) x 100
MEASURABLE IMPRESSIONS - Impressions that were measurable by Active View out of the total number of eligible impressions. This value should generally be close to 100%; however, even when an ad tag has Active View enabled, some factors may prevent the tag from capturing data. For example, an impression that is rendering in a cross-domain iframe may not be measurable.
VIEWABLE IMPRESSIONS - Number of impressions on the site that were viewable out of all measurable impressions. A display ad is counted as viewable if at least 50% of its area was displayed on screen for at least one second (the minimum criteria according to IAB measurement standards). For in-stream video ads, 50% of its area must be displayed for at least one second.
% VIEWABLE IMPRESSIONS - (Viewable impressions ÷ Measurable impressions) × 100
MEDIA ASSET CLICKS - Exit clicks on the main media content of the unit (image, video, carousel frame). Directs the user to the click-through URL landing page.
CTA CLICKS - Exit clicks on the unit’s call-to-action element. Directs the user to the click-through URL landing page.
ENGAGEMENTS - Sum of all exit clicks from the unit (driving to site, social media content, and profile) plus all in-banner interactions
ENGAGEMENT RATE - (Engagements ÷ Impressions) x 100
SOCIAL MEDIA ELEMENT EXITS - Total exit clicks on social media elements. Eg. Brand name, "Likes", "Shares", "Retweet", "Views", "Comments", etc. icons
MEDIA+ ELEMENT EXITS - Total exit clicks from elements not related to the social media content. Eg. "Media Clicks", "CTA Clicks", "Caption Clicks", "Hashtag Clicks"
CAPTION SHOWN - Click/swipe interactions to display the Instagram caption element
CAROUSEL 1ST SWIPE - Click/swipe interactions on the first frame of the Carousel unit
STORY ADVANCED - Click/swipe interactions on the forward button to advance the story frame to the next frame or to replay the story
VIDEO COMPLETIONS - The number of impressions for which a video clip played to completion.
VIDEO COMPLETION RATE - (# completions/# viewable impressions) x 100
VIDEO INTERACTIONS - Click interactions on the pause/play and mute buttons
FACEBOOK POST BRAND CLICKS - Exit clicks on the brand name and avatar. Directs the user to the brand’s social profile page.
FACEBOOK POST CAPTION CLICKS - Exit clicks on the Caption portion of the unit. Directs the user to the click-through URL landing page.
FACEBOOK POST COMMENT CLICKS - Exit clicks on the “Comments” social icon. Directs the user to the social post.
FACEBOOK POST REACTION CLICKS - Exit clicks on the “Reactions” social icon. Directs the user to the social post.
FACEBOOK POST SHARE CLICKS - Exit clicks on the “Share” social icon. Directs the user to the social post.
INSTAGRAM POST BRAND CLICKS - Exit clicks on the brand name and avatar. Directs the user to the brand’s social profile page.
INSTAGRAM POST CAPTION CLICKS - Exit clicks on the Caption portion of the unit. Directs the user to the click-through URL landing page.
INSTAGRAM POST COMMENT CLICKS - Exit clicks on the “Comments” social icon. Directs the user to the social post.
INSTAGRAM POST LIKE CLICKS - Exit clicks on the “Like” social icon. Directs the user to the social post.
INSTAGRAM POST HASHTAG CLICKS - Exit clicks on the “Hashtags". Directs the user to the social post.
INSTAGRAM POST VIEWS CLICKS - Exit clicks on the "Views" social icon. Directs the user to the social post.
PINTEREST PINS CLICKS - Exit clicks on the “Pins” social icon. Directs the user to the social post.
PINTEREST SAVE CLICKS - Exit clicks on the “Save" social icon. Directs the user to the social post.
PINTEREST POST FOLLOWERS CLICKS - Exit clicks on the "Followers" social icon. Directs the user to the social post.
TWITTER TWEET TEXT CLICKS - Exit clicks on the Tweet Text of the ad. Directs the user to the click-through URL landing page.
TWITTER TWEET LIKES CLICKS - Exit clicks on the “Likes" social icon. Directs the user to the social post.
TWITTER TWEET RETWEET CLICKS - Exit clicks on the "Retweet" social icon. Directs the user to the social post.
TWITTER TWEET REPLIES CLICKS - Exit clicks on the "Replies" social icon. Directs the user to the social post.
LINKEDIN POST BRAND CLICKS - Exit clicks on the brand name and avatar. Directs the user to the brand’s social profile page.
LINKEDIN POST CAPTION CLICKS - Exit clicks on the Caption portion of the unit. Directs the user to the click-through URL landing page.
LINKEDIN POST COMMENT CLICKS - Exit clicks on the “Comments” social icon. Directs the user to the social post.
LINKEDIN POST REACTION CLICKS - Exit clicks on the “Reactions” social icon. Directs the user to the social post.
LINKEDIN POST SHARE CLICKS - Exit clicks on the “Share” social icon. Directs the user to the social post.
TIKTOK VIDEO BRAND CLICKS - Exit clicks on the brand name and avatar. Directs the user to the brand’s social profile page.
TIKTOK VIDEO CAPTION CLICKS - Exit clicks on the Caption portion of the unit. Directs the user to the click-through URL landing page.
TIKTOK VIDEO COMMENTS CLICKS - Exit clicks on the “Comments” social icon. Directs the user to the social post.
TIKTOK VIDEO LIKES CLICKS - Exit clicks on the “Like” social icon. Directs the user to the social post.
TIKTOK VIDEO SHARES CLICKS - Exit clicks on the “Shares". Directs the user to the social post.
VAST Report Definitions
SOCIAL MEDIA URL (formerly POST) - The social media post displayed within the unit
CREATIVE - Creative name
CREATIVE ID - Creative ID number
FEED - Feed name
FEED ID - Feed ID number
CAMPAIGN - Campaign name
CAMPAIGN ID - Campaign ID number
PO Number - PO number
DIMENSIONS - Creative Ad Dimensions in pixel size (ie: 1920x1080)
CREATIVE TYPE - Connected TV, In-Stream Video, or Pause Ad
DATE - Date in PST timezone
IMPRESSIONS - Total impressions served
TOTAL CLICKS - Sum of all exit clicks
CTR - Clickthrough rate calculated as (Total Clicks ÷ Impressions) x 100
MEASURABLE IMPRESSIONS - Impressions that were measurable by Active View out of the total number of eligible impressions. This value should generally be close to 100%; however, even when an ad tag has Active View enabled, some factors may prevent the tag from capturing data. For example, an impression that is rendering in a cross-domain iframe may not be measurable.
VIEWABLE IMPRESSIONS - Number of impressions on the site that were viewable out of all measurable impressions. A display ad is counted as viewable if at least 50% of its area was displayed on screen for at least one second (the minimum criteria according to IAB measurement standards). For in-stream video ads, 50% of its area must be displayed for at least one second.
% VIEWABLE IMPRESSIONS - (Viewable impressions ÷ Measurable impressions) × 100
AVERAGE VIEWABLE TIME (SECONDS) - The average time, in seconds, the ad appeared on screen. Only viewable impressions are counted towards this metric.
MEDIA ASSET CLICKS - Exit clicks on the main media content of the unit (video). Directs the user to the click-through URL landing page.
QR CODE SCANS - Total number of QR Code Scans
VAST VIDEO COMPLETIONS - The number of impressions a video ad played to completion
VAST VIDEO COMPLETION RATE - (# completions/# video starts impressions) x 100
VAST VIDEO FIRST QUARTILE COMPLETIONS - The number of impressions a video ad played to the end of the first quarter of the video’s total length
VAST VIDEO MIDPOINTS - The number of impressions a video ad played to the end of the midpoint of the video’s total length
VAST VIDEO THIRD QUARTILE COMPLETIONS - The number of impressions a video ad played to the end of the third quarter of the video’s total length
VAST VIDEO FULL SCREENS - The number of impressions during which a video played in full-screen mode
VAST VIDEO MUTES - The number of impressions for which the video ad was muted
VAST VIDEO PAUSES - The number of impressions for which the user paused the video in the video ad
VAST VIDEO PLAYS - The number of served video impressions, counted when the video was played or started by the user
ENGAGEMENTS - Sum of all exit clicks from the unit (driving to site, QR code scans) plus all in-video interactions
ENGAGEMENT RATE - (Engagements ÷ Impressions) x 100
MEDIA+ ELEMENT EXITS - Total exit clicks from elements not related to the social media content. Eg. "Media Clicks", "CTA Clicks"
Reporting in the Spaceback App updates daily at 9 am UTC