How does the user interact with the unit?

Consumers see the unit as a social post-in-the-wild and can choose how they want to interact with it. They can choose either to engage with the post on social by tapping the social icons and being taken to the social media post on its respective platform or they can choose to continue to the brand site of choice by tapping the main media asset or call-to-action. These units are designed to support multiple Click-Through URLs for this very purpose.